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Designing Value–The Impact of Design (PART I)

October 2, 2019 @ 4:00 pm - 7:00 pm



Movements of industry, service, and residents cause substantial change to our cities, towns, and suburbs. The visual impact of the changed physical environment often negates the social characteristics that once uniquely identified a neighborhood or place. Urban design is often used to generate and substantiate citizen buy-in – the promise of a better quality of life, and a higher tax base, But who is the beneficiary of good urban design? Our panelists will discuss how design impacts community development. They will explain how their role in community development leads, and will partner-with the development community to reduce the negative effects of change and gentrification.

In this discussion, speakers will discuss their professional experience with planning to spark interest and attract investors. They will share how design aesthetics enhance design value and how they work to protect residents from the displacement of that results from gentrification.


  • Sarah Haga, Principal at Urban Projects Collaborative
  • Charles T. Brown, MPA, LCI, Senior Research Project Manager at Alan M. Voorhees Transportation Center; Adjunct professor at the Edward J. Bloustein School of Planning and Public Policy
  • Gregory Heller, Executive Director of the Philadelphia Redevelopment Authority; Sr. Vice President of Community Investment at PHDC.



October 2, 2019
4:00 pm - 7:00 pm
Event Category:


Bloustein School of Planning and Public Policy
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Special Events Forum, Bloustein School of Planning and Public Policy
33 Livingston Avenue
New Brunswick, NJ 08901 United States
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