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BOCEP: Cultural Heritage Tourism Planning (CM | 14.0)
February 23, 2011 @ 12:00 pm - 1:00 pm
2/23 – 4/2
This course explores the elements that make a place a desirable destination for cultural visitors. Cultural visitors are the gold mine of the tourism industry. They are wealthier, travel more and spend more. And through their spending, cultural visitors support the arts, heritage and cultural sites, and distinctive neighborhoods. This course explores how almost any community can attract cultural visitors, whether it be from next door or across a region.