APA Wisconsin Chapter

For decades, the terms Central Business District, CBD and downtown were used almost interchangeably because, functionally, downtowns were dominated by retail stores, office based businesses, professionals and government agencies, along with some hotels and maybe entertainment venues.

This session will discuss two parallel arterial corridor planning programs the City of La Crosse undertook in 2017 and how each engaged stakeholders, identified goals and integrated transportation design and desired outcomes with triple bottom line targets in land use planning. Learn how the City worked with consulting teams, engaged citizens and businesses to set the stage for improvements and redevelopment on these aging urban strips.