Looking to take action over the next 3-12 months to make real changes to your business/building appearance that will increase commerce and property value? Wanting to enhance the perception of your district in the short term by taking direct actions to turn tough places into bright spots of positive economic and social activity? Want to do this all without spending a ton of money while building partnerships and more buy-in for your district and its businesses?

This session highlights many of the conditions (with emphasis on market analysis and urban design) that lead to viable town centers, primarily through case study of town centers across the country. Case studies of public/private partnerships will also be provided. The success of the town center strategy, which focuses on the creation of great places to create value premiums, has broad implications for planning, since it has provided market validation of a number of planning and urban design principles. That these successes have occurred, often in the absence of regional policies that support placemaking, could point to a broader cultural shift and future support for place-friendly policies.