Harnessing the Power of Community Feedback with a Qualitative Methodology
Integrating qualitative practices into planning work also can help support more inclusive planmaking and account for important and persistent inequities present in quantitative data by surfacing the rich, unique, and varied lived experiences of marginalized communities, who in addition to being undercounted in quantitative data, are often excluded from formal decision-making structures and institutions. Ineffective collection and analysis of community feedback can lead to biased conclusions and alienate community members. Adopting a qualitative methodology in your project can help you address these risks, improve your work, and nurture stronger relationships with stakeholders. In this session, the speakers will present an overview of a qualitative methodology for planning and share tools for developing a coherent and practical methodology to collect, analyze, and incorporate qualitative data into your projects. This session’s speakers will draw on their extensive experience with community-based qualitative practices, as well as their diverse personal and professional backgrounds, to share how they approach working with a qualitative methodology in their own work and the impact it has on their projects. Attendees will leave this session understanding how to incorporate a qualitative methodology into their work and projects.