Store Design & Placemaking: Tactics & Strategies to Make Your District Extraordinary NOW

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Hosted at the Reformed Church of Highland Park in downtown Highland Park – a Main Street New Jersey community since 2002.

The 62nd NJ Downtown Institute for Summer 2015 will get you up to speed on making your downtown look better and be the best “place” it can be! Join Mike Lydon, co-author of Tactical Urbanism and Seanette Corkill, nationally-known store designer, for a day of learning how to make exceptional design happen in your public spaces, businesses, and district as a whole.
With hundreds of photos, Seanette will share first hand the 7 Essentials of Effective Storefronts and reveal 16 years of insider tricks for creating the best store windows ever. Mike will give you a host of real-world examples of how to improve streets, streetscapes, and public spaces using a hands-on “do it now” approach to bring your downtown district into the 21st century for enhancing its community and economic vibrancy.

APA 5.5 CM Credits (Pending)

Agenda

8:00am – 9:00am — Registration
9:00am – 9:15am — Welcome and Introduction
9:15am – 10:45am — The Seven Essentials of Effective Storefronts, Seanette Corkill
10:45am – 12:00pm — The Naked Truth About “Well-Dressed” Windows (Why Windows Matter And Taking the ‘Pane’ Out Of Designing Displays), Seanette Corkill
12:00pm – 1:15pm — Lunch on your own in downtown Highland Park
1:15pm – 4:00pm — Using Tactical Urbanism to Make Your District Extraordinary, Mike Lydon

Session Details

The Seven Essentials of Effective Storefronts
Your story starts long before customers walk in the door but once they’re there, do they like what they see? Are they happy they made the trip? From sidewalks to signage, from windows to paint, from the front door all the way to the back, everything matters and even a series of small changes can make a big impact on how many and who walks in your door.

The Naked Truth About “Well-Dressed” Windows
You can’t always paint or add a new sign overnight but you CAN change your windows. Windows are some of the most valuable real estate you pay for each month – learn how to get your money’s worth out of them and delight and engage everyone who walks by your store.

Using Tactical Urbanism to Make Your District Extraordinary
What is Tactical Urbanism and how can you apply it effectively in your district and community to make it extraordinary? Get an real-world overview of core Tactical Urbanism principles and project types that you can use NOW and typically for not a lot of money. This session includes a break-out workshop to help you drill down to specific projects for your particular situation.