Promoting Digitally: Marketing Secrets for a Busy Main Street

CLICK HERE TO REGISTER (APA-NJ Members receive a 10% discount)

Hosted at the renovated historic Bank on Mattison in downtown Asbury Park – a 2014 applicant to become a Main Street New Jersey community.

The 59th NJDRMI for Fall 2014 is your opportunity to get up-to-speed on making the most out of key digital tools for your marketing and is aimed to help you be more effective and strategic at promoting your downtown, business and events. This action-packed day is designed for business districts, management organizations, chambers and other municipal, county and regional leaders. New this year is the opportunity to meet the Social Media Doctor for a one-on-one consultation. But hurry, limited slots are available.
APA 5.25 CM Credits (Pending)

Agenda

October 22, 2014:

9:10am – 9:15am — Welcome & Overview
9:15am – 10:15am — Your Perfect Social Media Fit
10:15am – 11:15am — The Do’s and Don’ts of Email Marketing
11:15am – 12:00pm — Discussion/Exercise
12:00pm – 1:30pm — Lunch in the district/Networking + The Social Media Doctor is In (15-minute consulations*)
1:30pm – 2:30pm — Event Marketing: The Secrets to Busy Sidewalks
2:30pm – 3:15pm — Anatomy of a Perfect Social Media Post
3:15pm – 3:45pm — 30 Things You Can Do NOW in 30 Minutes
3:15pm – 3:45pm — Q & A + Wrap-Up4:00pm – 5:00pm — (Optional) The Social Media Doctor is In (15-minute consulations next door*)

* Must reserve a spot through Eventbrite

Session Details

Your Perfect Social Media Fit Popular social media sites such as Pinterest, Facebook and Twitter continue to evolve while new platforms rapidly gain popularity, making it hard to decide which to use to engage with customers and drive sales. Attend this informative session to learn which social media sites work best for your store type and target audience. You’ll walk away with tactics and strategies that you can implement quickly for your business.
The Do’s and Don’ts of Email Marketing Email marketing still drives the majority of in-store and online sales for most retailers. Discover how to craft a powerful email message- from design, to subject lines, to CTA and more – to get your emails opened and noticed.
Event Marketing: The Secrets to Busy Sidewalks Learn practical ways to drive store traffic through in-store events. Leverage the buy local movement and social media techniques to plan, promote and host an unforgettable in-store event. Make a significant impact on your bottom line while creating meaningful connections with your customers and your community.
Anatomy of a Perfect Social Media Post You post, tweet and pin daily, but do you know if you’re sending the best message to your followers? Join us to learn the anatomy of effective social messages. You’ll receive actionable takeaways and an exclusive infographic to help you create the perfect message every time.

The Social Media Doctor is In Receive free personalized help to solve a digital media problem or just improve your social media communication efforts for your business or program. If interested, you must pre-register for one of only ten (10) slots with our SnapRetail Social Media Expert.

Speaker Bio

Erika Wendel, Partner Relationship Manager – Erika Wendel is the Partnership Manager at SnapRetail and has dedicated years to online marketing and business development for retail, the arts, and national consumer brands. She has consulted over 200 independent store owners on email, social media, and event marketing. In addition to supporting local businesses and shopping local (a little too often). Erika is also an avid yogi, lover of live music, and a proud Jersey girl.