Multimodal Way Finding (CM | 1.5)

New York is known the world over as a city of walkers and straphangers, not to mention one of the most popular tourist destinations anywhere with five very distinct boroughs, clashing street configurations, and a variety of naming and numbering conventions. Despite huge volumes of residents and visitors walking and using transit, most existing on-street directional information is aimed at drivers. To fill this gap the New York City Department of Transportation chose an international design consortium known as PentaCityGroup (PCG) in 2011 to develop a standardized, map-based, citywide Pedestrian Wayfinding System. PCG is comprised of wayfinding specialists CityID, industrial designers Billings Jackson Design, graphic designers Pentagram, cartographers and map database developers T-Kartor, and engineers and urban designers the RBA Group. The first phase of the program is rolling out this summer with additional phases and program expansion in the works. This webinar will introduce participants to the basics of wayfinding with a focus on the system design and program development in NYC. There will be a Q & A session at the end of the webinar.

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