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Digital Downtown 2014: Moving Partners, Customers & Stakeholders to Action

April 30, 2014 @ 9:00 am - 4:00 pm

$75

CLICK HERE TO REGISTER – APA-NJ MEMBERS RECEIVE A 10% DISCOUNT


Hosted at the world-class South Orange Performing Arts Center(SOPAC) in  South Orange Village Center – a Main Street New Jersey community since 1991. 

This fun and fast-paced workshop will help you raise your game for using the tools of the digital trade to your organization’s, businesses’ or personal professional advantage.

APA 3.75 CM Credits Pending 

Agenda 

9:15am – 9:30am — Welcome & Overview

9:30am – 10:00am — Introduction & Be Your Own (Digital) Guru

  • Survey results discussed  
  • Expectations of the day
  • Climbing the Engagement Ladder

10:00am – 11:00am — Learn the Digital Realm
Digital Communication Strategy

  • Fundamentals and framework for thinking
  • Groundwork for tactics

Your Digital Footprint and the Social Landscape

  • Use relevant downtown groups
  • Walk-through of platforms: YouTube, FB, Twitter – (others on demand: Pinterest, Instagram, LinkedIn)
  • Case studies + Q/A

11a-12:30pm — Be Human: Keeping it Real on Digital

What should we say on social?

  • Day-to-day content and conversations
  • Create your social ‘diet’
  • External sources of inspiration
  • Managing social interns

Social Website Strategy: It’s more than an Icon

  • Don’t be a hostage to a developer
  • Basics of an effective site
  • Social relationship to website

12:30pm-1:45pm — Lunch (two options)

1:45pm – 2:45pm — Be Creative: Marketing

8 Advanced Marketing Tactics

  • Cover strong marketing and content ideas
  • Question/Answer creating tactics for individuals

2:45pm – 4:00pm — Use Data

Does it even matter? ROI of Digital

  • Process for looking at our data
  • Relation of social activity to web
  • Setting goals for social
  • What to measure and what not to

Google Analytics for Digital Marketing

  • Finding and using Data
  • Understanding Analytics basics
  • Scheduling dashboards

What now?

  • Next steps planning

Details

Date:
April 30, 2014
Time:
9:00 am - 4:00 pm
Cost:
$75
Event Categories:
,

Organizer

DRMI

Venue

South Orange Performing Arts Center
1 SOPAC Way
South Orange, NJ 07079 United States
+ Google Map