Digital Downtown 2014: Moving Partners, Customers & Stakeholders to Action

CLICK HERE TO REGISTER – APA-NJ MEMBERS RECEIVE A 10% DISCOUNT

Hosted at the world-class South Orange Performing Arts Center(SOPAC) in  South Orange Village Center – a Main Street New Jersey community since 1991. 

This fun and fast-paced workshop will help you raise your game for using the tools of the digital trade to your organization’s, businesses’ or personal professional advantage.

APA 3.75 CM Credits Pending 

Agenda 

9:15am – 9:30am — Welcome & Overview

9:30am – 10:00am — Introduction & Be Your Own (Digital) Guru

• Survey results discussed  
• Expectations of the day
• Climbing the Engagement Ladder

10:00am – 11:00am — Learn the Digital Realm
Digital Communication Strategy

• Fundamentals and framework for thinking
• Groundwork for tactics

Your Digital Footprint and the Social Landscape

• Use relevant downtown groups
• Walk-through of platforms: YouTube, FB, Twitter – (others on demand: Pinterest, Instagram, LinkedIn)
• Case studies + Q/A

11a-12:30pm — Be Human: Keeping it Real on Digital

What should we say on social?

• Day-to-day content and conversations
• Create your social ‘diet’
• External sources of inspiration
• Managing social interns

Social Website Strategy: It’s more than an Icon

• Don’t be a hostage to a developer
• Basics of an effective site
• Social relationship to website

12:30pm-1:45pm — Lunch (two options)

• Option 1: Mobile Tour of South Orange Village Center with lunch included (free!)
• Option 2: Lunch on your own in South Orange Village Center

1:45pm – 2:45pm — Be Creative: Marketing

8 Advanced Marketing Tactics

• Cover strong marketing and content ideas
• Question/Answer creating tactics for individuals

2:45pm – 4:00pm — Use Data

Does it even matter? ROI of Digital

• Process for looking at our data
• Relation of social activity to web
• Setting goals for social
• What to measure and what not to

Google Analytics for Digital Marketing

• Finding and using Data
• Understanding Analytics basics
• Scheduling dashboards

What now?

• Next steps planning