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Creating, Branding, and Promoting Local and Regional Destinations
April 27, 2016 @ 9:00 am - 4:30 pm
REGISTER NOW (APA-NJ Members Received a 10% Discount)
Featuring global presenter and trainer
Roger Brooks of Roger Brooks International. (Roger’s Full BIO is here.)
Hosted in the heart of historic downtown Vineland – a Main Street New Jersey community since 2004.
The 65th NJ Downtown Institute to features Roger Brooks of Roger Brooks International (RBI) as he shares his high-energy, high-value expertise to take you through key strategies and tactics for building communities as destinations and then promoting them effectively. Using uncommon common sense and his ability to cut through the B.S. in our media- and marketing-saturated world Roger will leave you with great ideas that are both inspiring and actionable.
8:15 – 9:00 AM — Registration, Coffee + Continental Breakfast, Networking
9:00 – 9:15 PM — Welcome and Introduction
9:15 – 10:45 AM — The 10 Ingredients of an Outstanding Downtown
10:45 AM – 12:15 PM — The Art of Branding (Finding Your Focus)
12:30 – 1:45 PM.– Lunch On Your Own in Downtown Vineland + Q & A with Roger
1:45 – 3:15 PM — Things You Can Do Today to Make A Difference Tomorrow
3:15 – 4:30 PM — The Seven Deadly Marketing Sins
4:30PM+ — (Optional) Reception + Networking w/Cash Bar
Detailed Topic Descriptions:
The 10 Ingredients of an Outstanding Downtown
Have you ever wondered why some communities or downtowns are so successful while others struggle? To find out, the DDI team spent nearly six years surveying and studying more than 400 well-branded, vibrant downtowns, downtown districts and communities in North America to uncover the most common elements that led to their success. In this photographic “idea book” workshop, you’ll hear stories from these great places, see dozens of “how-they- did-it” photographic examples, and learn the 10 universal ingredients, including things you can do to create or enhance your own outstanding downtown.
The Art of Branding (Finding Your Focus)
“Branding” is the keyword of the decade, but what does it really mean? Most people don’t understand what a brand really is or how to actually create one. This presentation demystifies and explains the process of branding for umbrella organizations (multiple communities) cities, downtowns, and marketing professionals. Through case histories, video clips, dozens of photos, and humorous stories, attendees will learn what it takes to create a successful brand, how to make if obvious, and how that translates to cash.
Things You Can Do Today to Make a Difference Tomorrow
This workshop provides a dozen tips and tricks − inexpensive marketing and community-improvement actions you can implement immediately to increase local spending, attract visitors, extend their stays and increase sales. Using case histories, advertising examples, and dozens of photos, we’ll show you how merchants have doubled their sales for just pennies; tricks that will pull customers into your stores and communities; and ways to get everyone on the same page and pulling in the same direction. This is a “must see” workshop for all − local businesses, downtown organizations, city leaders, chambers of commerce, tourism and economic development offices, and elected officials.
The Seven Deadly Marketing Sins
In this age of marketing oversaturation and instant information, ninety-seven percent of all advertising and marketing efforts are ineffective. In this entertaining presentation, learn how to avoid the seven deadly marketing sins and get your product or service noticed. Participants will see the good, bad and ugly of marketing through real-life examples and humorous stories. Learning how to turn deadly sins into heavenly marketing will put you in that successful three percent of marketing efforts, increasing your sales, improving the perception people have of your business, organization or community.