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UID:10001423-1469523600-1469548800@njplanning.org
SUMMARY:Locally-Driven Business Recruitment: Take Charge of Your Business Mix
DESCRIPTION:REGISTER NOW (APA-NJ Members Receive a 10% Discount)\nFeaturing Joe Getz and Mark Lohbauer of NJ’s JGSC Group  \nHosted in the heart of downtown Summit – a Main Street New Jersey community since 2014. This 66th NJDI features a day-long intensive workshop teaching how to run a business recruitment program within a variety of budgets and staffing constraints. Shopper interest in downtown business districts continues to rise as a preferred alternative to the mall or shopping center experience\, but how well can your district attract visitors if it is dominated by nail salons\, professional offices\, or vacant storefronts? \nThere is something that you can do to manage your retail mix\, and this NJDI is a full day training program that will teach you the principals and techniques of that process. The program focuses on three goals to help you: \n\nIdentify the nature of your retail district\, and its retail potential\nLearn the process that major retailers and shopping center managers use to recruit retailers;\nDevelop skills that you can apply in your district to begin recruiting retail businesses\n\nThe workshop is designed for downtown management and revitalization program staff\, board and volunteers\, as well as elected and appointed officials who want to get ‘under the hood’ of locally-driven business recruitment. \nAgenda\n8:15 – 9:00 am Coffee\, Networking\, and Registration9:00 – 9:45 am Introduction: The principals of retail recruiting9:45 – 10:30 am Many kinds of retail district—what kind is yours?10:30 – 10:45 am Break11:00 -11:30 am What’s important? The siting process from the retailer’s perspective11:30am – 12:00 pm “I want Trader Joe’s!”: The siting criteria of top retailers12:00 -1:15 pm Lunch on your own in downtown Summit1:15 – 2:15 pm Know what you need: Research your local market2:15 – 2:30 pm Break2:30 – 3:15 pm Know who you need: Find prospects3:15 – 4:00 pm Get what you want: Steps you can take to attract your prospects \nAbout Joe and Mark: Joe Getz and Mark Lohbauer are the principals of JGSC Group\, and they are well known in the downtown retail communities of New Jersey\, New York\, and many other states across the country. For over 25 years\, JGSC has been bringing the tools that they originally developed for major malls into the business districts of communities with downtown retail centers. With their help\, small business districts have been able to understand the nature of their district\, determine their optimal potential retail mix\, and to manage their mix by recruiting the retail businesses that they want and need.
URL:https://njplanning.org/event/locally-driven-business-recruitment-take-charge-of-your-business-mix/
LOCATION:Summit Elks Lodge\, 40 Maple St. \, Summit\, NJ\, 07901\, United States
CATEGORIES:Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20160427T090000
DTEND;TZID=America/New_York:20160427T163000
DTSTAMP:20260513T025050
CREATED:20160216T185547Z
LAST-MODIFIED:20160216T192437Z
UID:10001409-1461747600-1461774600@njplanning.org
SUMMARY:Creating\, Branding\, and Promoting Local and Regional Destinations
DESCRIPTION:REGISTER NOW (APA-NJ Members Received a 10% Discount) \nFeaturing global presenter and trainerRoger Brooks of Roger Brooks International. (Roger’s Full BIO is here.) \nHosted in the heart of historic downtown Vineland – a Main Street New Jersey community since 2004. \nThe 65th NJ Downtown Institute to features Roger Brooks of Roger Brooks International (RBI) as he shares his high-energy\, high-value expertise to take you through key strategies and tactics for building communities as destinations and then promoting them effectively. Using uncommon common sense and his ability to cut through the B.S. in our media- and marketing-saturated world Roger will leave you with great ideas that are both inspiring and actionable. \nAgenda:8:15 – 9:00 AM — Registration\, Coffee + Continental Breakfast\, Networking9:00 – 9:15 PM — Welcome and Introduction9:15 – 10:45 AM — The 10 Ingredients of an Outstanding Downtown 10:45 AM – 12:15 PM — The Art of Branding (Finding Your Focus) 12:30 – 1:45 PM.– Lunch On Your Own in Downtown Vineland + Q & A with Roger1:45 – 3:15 PM — Things You Can Do Today to Make A Difference Tomorrow3:15 – 4:30 PM — The Seven Deadly Marketing Sins4:30PM+ — (Optional) Reception + Networking w/Cash Bar \nDetailed Topic Descriptions:\nThe 10 Ingredients of an Outstanding DowntownHave you ever wondered why some communities or downtowns are so successful while others struggle? To find out\, the DDI team spent nearly six years surveying and studying more than 400 well-branded\, vibrant downtowns\, downtown districts and communities in North America to uncover the most common elements that led to their success. In this photographic “idea book” workshop\, you’ll hear stories from these great places\, see dozens of “how-they- did-it” photographic examples\, and learn the 10 universal ingredients\, including things you can do to create or enhance your own outstanding downtown. \nThe Art of Branding (Finding Your Focus)“Branding” is the keyword of the decade\, but what does it really mean? Most people don’t understand what a brand really is or how to actually create one. This presentation demystifies and explains the process of branding for umbrella organizations (multiple communities) cities\, downtowns\, and marketing professionals. Through case histories\, video clips\, dozens of photos\, and humorous stories\, attendees will learn what it takes to create a successful brand\, how to make if obvious\, and how that translates to cash. \nThings You Can Do Today to Make a Difference TomorrowThis workshop provides a dozen tips and tricks − inexpensive marketing and community-improvement actions you can implement immediately to increase local spending\, attract visitors\, extend their stays and increase sales. Using case histories\, advertising examples\, and dozens of photos\, we’ll show you how merchants have doubled their sales for just pennies; tricks that will pull customers into your stores and communities; and ways to get everyone on the same page and pulling in the same direction. This is a “must see” workshop for all − local businesses\, downtown organizations\, city leaders\, chambers of commerce\, tourism and economic development offices\, and elected officials. \nThe Seven Deadly Marketing SinsIn this age of marketing oversaturation and instant information\, ninety-seven percent of all advertising and marketing efforts are ineffective. In this entertaining presentation\, learn how to avoid the seven deadly marketing sins and get your product or service noticed. Participants will see the good\, bad and ugly of marketing through real-life examples and humorous stories. Learning how to turn deadly sins into heavenly marketing will put you in that successful three percent of marketing efforts\, increasing your sales\, improving the perception people have of your business\, organization or community.
URL:https://njplanning.org/event/7763/
LOCATION:Grant Plaza\, 619 E. Landis Ave.\, Vineland\, NJ\, 08360\, United States
CATEGORIES:Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20150722T080000
DTEND;TZID=America/New_York:20150722T170000
DTSTAMP:20260513T025050
CREATED:20150721T175936Z
LAST-MODIFIED:20150721T180017Z
UID:10001365-1437552000-1437584400@njplanning.org
SUMMARY:Store Design & Placemaking: Tactics & Strategies to Make Your District Extraordinary NOW
DESCRIPTION:REGISTER NOW \nHosted at the Reformed Church of Highland Park in downtown Highland Park – a Main Street New Jersey community since 2002. \nThe 62nd NJ Downtown Institute for Summer 2015 will get you up to speed on making your downtown look better and be the best “place” it can be! Join Mike Lydon\, co-author of Tactical Urbanism and Seanette Corkill\, nationally-known store designer\, for a day of learning how to make exceptional design happen in your public spaces\, businesses\, and district as a whole. With hundreds of photos\, Seanette will share first hand the 7 Essentials of Effective Storefronts and reveal 16 years of insider tricks for creating the best store windows ever. Mike will give you a host of real-world examples of how to improve streets\, streetscapes\, and public spaces using a hands-on “do it now” approach to bring your downtown district into the 21st century for enhancing its community and economic vibrancy. \nAPA 5.5 CM Credits (Pending) \nAgenda\n8:00am – 9:00am — Registration9:00am – 9:15am — Welcome and Introduction9:15am – 10:45am — The Seven Essentials of Effective Storefronts\, Seanette Corkill10:45am – 12:00pm — The Naked Truth About “Well-Dressed” Windows (Why Windows Matter And Taking the ‘Pane’ Out Of Designing Displays)\, Seanette Corkill12:00pm – 1:15pm — Lunch on your own in downtown Highland Park1:15pm – 4:00pm — Using Tactical Urbanism to Make Your District Extraordinary\, Mike Lydon \nSession Details\nThe Seven Essentials of Effective StorefrontsYour story starts long before customers walk in the door but once they’re there\, do they like what they see? Are they happy they made the trip? From sidewalks to signage\, from windows to paint\, from the front door all the way to the back\, everything matters and even a series of small changes can make a big impact on how many and who walks in your door. \nThe Naked Truth About “Well-Dressed” Windows You can’t always paint or add a new sign overnight but you CAN change your windows. Windows are some of the most valuable real estate you pay for each month – learn how to get your money’s worth out of them and delight and engage everyone who walks by your store. \nUsing Tactical Urbanism to Make Your District ExtraordinaryWhat is Tactical Urbanism and how can you apply it effectively in your district and community to make it extraordinary? Get an real-world overview of core Tactical Urbanism principles and project types that you can use NOW and typically for not a lot of money. This session includes a break-out workshop to help you drill down to specific projects for your particular situation.
URL:https://njplanning.org/event/store-design-placemaking-tactics-strategies-to-make-your-district-extraordinary-now/
LOCATION:Reformed Church of Highland Park\, 19 S. 2nd Ave. \, Highland Park\, NJ\, 08904\, United States
CATEGORIES:APA-NJ Event,Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20150506T150000
DTEND;TZID=America/New_York:20150506T180000
DTSTAMP:20260513T025050
CREATED:20150311T162152Z
LAST-MODIFIED:20150311T162152Z
UID:10001352-1430924400-1430935200@njplanning.org
SUMMARY:Today’s Consumer Expectations — What You NEED To Know To Grow Your Business (South Jersey)
DESCRIPTION:Register Now (APA-NJ Members receive a 10% Discount) \nFeaturing nationally-acclaimed customer acquisition & retention expert Pamela Herrman  \nHosted at the beautiful Montclair Library just steps away from the heart of award winning Montclair Center\, a Main Street New Jersey community since 2007. \nThe 61st NJ Downtown Institute for Spring 2015 is your opportunity to get up-to-speed on making the most out of your number one asset that you control – your customer experience – to build your business\, organization or district. This action-packed half-day is designed mainly for business owners and operators\, however business district management organizations\, chambers and other municipal\, county and regional leaders can gain great insights for themselves\, their clients\, and stakeholders. \nAsk yourself: What percentage of your customer base is fully engaged right now?This is a critical question that every business\, regardless of size\, must know TODAY because there is a direct cause and effect between engagement and sales growth. This is the future of business communication and small businesses are better positioned to deliver high engagement than those big box stores or major brands that you ‘think’ you’re competing with. \nFACT: Businesses that engage both their employees and their customers gain a 240% boost in performance-related business outcomes. These companies understand the essential role of human nature in driving performance\, especially in those critical moments when engaged employees and engaged customers interact. \nWe’re going to show you the simple 1-2-3’s of how to do this. You don’t have time or man power to study analytics\, so we’re going to show you exactly how to create engagement using simple and easy to implement strategies and tactics that are right in your wheel house. \nAPA 2.75 CM Credits\, pending. \n– See more at: https://njplanning.org/event/todays-consumer-expectations-what-you-need-to-know-to-grow-your-business-north-jersey/#sthash.2xxvvzF7.dpuf
URL:https://njplanning.org/event/todays-consumer-expectations-what-you-need-to-know-to-grow-your-business-south-jersey/
LOCATION:Cafe Fontana\, 30 E. Main St. \, Mapleshade\, NJ\, 08052\, United States
CATEGORIES:Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20150506T093000
DTEND;TZID=America/New_York:20150506T123000
DTSTAMP:20260513T025050
CREATED:20150311T155655Z
LAST-MODIFIED:20150311T161628Z
UID:10001351-1430904600-1430915400@njplanning.org
SUMMARY:Today’s Consumer Expectations — What You NEED To Know To Grow Your Business (North Jersey)
DESCRIPTION:Register Now (APA-NJ Members receive a 10% Discount) \nFeaturing nationally-acclaimed customer acquisition & retention expert Pamela Herrman  \nHosted at the beautiful Montclair Library just steps away from the heart of award winning Montclair Center\, a Main Street New Jersey community since 2007. \nThe 61st NJ Downtown Institute for Spring 2015 is your opportunity to get up-to-speed on making the most out of your number one asset that you control – your customer experience – to build your business\, organization or district. This action-packed half-day is designed mainly for business owners and operators\, however business district management organizations\, chambers and other municipal\, county and regional leaders can gain great insights for themselves\, their clients\, and stakeholders. \nAsk yourself: What percentage of your customer base is fully engaged right now?This is a critical question that every business\, regardless of size\, must know TODAY because there is a direct cause and effect between engagement and sales growth. This is the future of business communication and small businesses are better positioned to deliver high engagement than those big box stores or major brands that you ‘think’ you’re competing with. \nFACT: Businesses that engage both their employees and their customers gain a 240% boost in performance-related business outcomes. These companies understand the essential role of human nature in driving performance\, especially in those critical moments when engaged employees and engaged customers interact. \nWe’re going to show you the simple 1-2-3’s of how to do this. You don’t have time or man power to study analytics\, so we’re going to show you exactly how to create engagement using simple and easy to implement strategies and tactics that are right in your wheel house. \nAPA 2.75 CM Credits\, pending. \n 
URL:https://njplanning.org/event/todays-consumer-expectations-what-you-need-to-know-to-grow-your-business-north-jersey/
LOCATION:Montclair Library\, 50 South Fullerton Avenue\, Montclair\, NJ\, 07042\, United States
CATEGORIES:Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20150225T090000
DTEND;TZID=America/New_York:20150225T160000
DTSTAMP:20260513T025050
CREATED:20150204T170519Z
LAST-MODIFIED:20150227T140222Z
UID:10001186-1424854800-1424880000@njplanning.org
SUMMARY:Organizing Your Downtown Program for Success
DESCRIPTION:REGISTER NOW – APA-NJ Members receive a 10% Discount\nFeaturing Donna Ann Harris of Heritage Consulting \nHosted at the Borough Hall in downtown Metuchen – a Main Street New Jersey community since 2014. \nThe 60th NJ Downtown Institute for Winter 2015 is your opportunity to get up-to-speed on making the most of your limited volunteer and financial resources to help you achieve your revitalization and district management goals. This workshop is designed for business district management organizations\, chambers and other municipal\, county and regional leaders\, whether staff or volunteers. Every attendee will leave with tactics and strategies for running a more effective downtown management organization – including a flash drive with a host of best practices\, tools and sample documents included so you don’t have to reinvent the wheel. People and organizations new to downtown management are also encouraged to attend.APA 5.25 CM Credits (Pending) \nAgenda – February 25\, 2015:\n8:15am – 9:00am — Registration\, Coffee & Conversation9:00am – 9:15am — Welcome\, Overview & Introductions9:15am – 10:30am — Unlocking Your Downtown’s Potential: Using the Four Teams to Get Stuff Done10:30am – 11:30am — Maximizing Board and Staff for BIDS/SIDS and Downtown Organizations11:30am – 12:15pm — Diversify Your Revenue Sources!12:15pm – 1:30pm — Lunch in the District/Networking1:30pm – 2:15pm — Work Planning for Success2:15pm – 3:30pm — Advanced Volunteer Recruitment3:30pm – 4:00pm — Be the Expert: Benchmarking Your Success \nSession Details – The ToolboxUnlocking Your Downtown’s Potential: Using the Four Teams to Get Stuff Done: Overview of the four teams and the eight Main Street principles. Briefly what do the Board\, four Teams and manager do? Role and typical early projects for each team. Donna Ann HarrisMaximizing Board and Staff for BIDS/SIDS and other Downtown Organizations: What Board members do collectively and as individuals to support the organization. What staff does (and don’t do). Divide into two groups based on whether your organization is a BID/SID or not. Donna Ann Harris & Jef Buehler \nDiversify Your Revenue Sources: An overview of the seven traditional revenue sources for local revitalization work\, typical start up budgets for staffed/unstaffed organizations. Donna Ann Harris \nWork Planning for Success: Describes the component parts of the work plan tool\, its key role in budgeting\, volunteer recruitment\, scheduling\, and evaluating the work of the four teams for the Board. Hands on exercise creating work plans for projects. Donna Ann Harris \nAdvanced Volunteer Recruitment: Advanced Volunteer Recruitment: How to create volunteer job descriptions. Why do people volunteer today? Most fruitful methods for individual and wholesale volunteer recruitment\, creating good volunteer job descriptions\, where to post\, orientation and giving feedback. Hands on exercise creating job descriptions Using technology to manage volunteer efforts in the 21 Century. Donna Ann Harris and Jef Buehler \nBe the Expert: Benchmarking Your Success: Why it pays to be the expert\, where to find the stats you need\, and how to use the information you collect. Jef Buehler and Donna Ann Harris
URL:https://njplanning.org/event/tools-of-the-trade-organizing-your-downtown-program-for-success/
LOCATION:Borough Hall\, 500 Main Street\, Metuchen\, NJ\, 08840\, United States
CATEGORIES:APA-NJ Event,Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20141022T090000
DTEND;TZID=America/New_York:20141022T160000
DTSTAMP:20260513T025050
CREATED:20140918T142313Z
LAST-MODIFIED:20140918T142359Z
UID:10001316-1413968400-1413993600@njplanning.org
SUMMARY:Promoting Digitally: Marketing Secrets for a Busy Main Street
DESCRIPTION:CLICK HERE TO REGISTER (APA-NJ Members receive a 10% discount)\n\nHosted at the renovated historic Bank on Mattison in downtown Asbury Park – a 2014 applicant to become a Main Street New Jersey community. \nThe 59th NJDRMI for Fall 2014 is your opportunity to get up-to-speed on making the most out of key digital tools for your marketing and is aimed to help you be more effective and strategic at promoting your downtown\, business and events. This action-packed day is designed for business districts\, management organizations\, chambers and other municipal\, county and regional leaders. New this year is the opportunity to meet the Social Media Doctor for a one-on-one consultation. But hurry\, limited slots are available.APA 5.25 CM Credits (Pending) \nAgenda\nOctober 22\, 2014: \n9:10am – 9:15am — Welcome & Overview9:15am – 10:15am — Your Perfect Social Media Fit10:15am – 11:15am — The Do’s and Don’ts of Email Marketing11:15am – 12:00pm — Discussion/Exercise12:00pm – 1:30pm — Lunch in the district/Networking + The Social Media Doctor is In (15-minute consulations*)1:30pm – 2:30pm — Event Marketing: The Secrets to Busy Sidewalks2:30pm – 3:15pm — Anatomy of a Perfect Social Media Post3:15pm – 3:45pm — 30 Things You Can Do NOW in 30 Minutes3:15pm – 3:45pm — Q & A + Wrap-Up4:00pm – 5:00pm — (Optional) The Social Media Doctor is In (15-minute consulations next door*) \n* Must reserve a spot through Eventbrite \nSession Details\nYour Perfect Social Media Fit Popular social media sites such as Pinterest\, Facebook and Twitter continue to evolve while new platforms rapidly gain popularity\, making it hard to decide which to use to engage with customers and drive sales. Attend this informative session to learn which social media sites work best for your store type and target audience. You’ll walk away with tactics and strategies that you can implement quickly for your business.The Do’s and Don’ts of Email Marketing Email marketing still drives the majority of in-store and online sales for most retailers. Discover how to craft a powerful email message- from design\, to subject lines\, to CTA and more – to get your emails opened and noticed.Event Marketing: The Secrets to Busy Sidewalks Learn practical ways to drive store traffic through in-store events. Leverage the buy local movement and social media techniques to plan\, promote and host an unforgettable in-store event. Make a significant impact on your bottom line while creating meaningful connections with your customers and your community.Anatomy of a Perfect Social Media Post You post\, tweet and pin daily\, but do you know if you’re sending the best message to your followers? Join us to learn the anatomy of effective social messages. You’ll receive actionable takeaways and an exclusive infographic to help you create the perfect message every time. \nThe Social Media Doctor is In Receive free personalized help to solve a digital media problem or just improve your social media communication efforts for your business or program. If interested\, you must pre-register for one of only ten (10) slots with our SnapRetail Social Media Expert. \nSpeaker Bio\nErika Wendel\, Partner Relationship Manager – Erika Wendel is the Partnership Manager at SnapRetail and has dedicated years to online marketing and business development for retail\, the arts\, and national consumer brands. She has consulted over 200 independent store owners on email\, social media\, and event marketing. In addition to supporting local businesses and shopping local (a little too often). Erika is also an avid yogi\, lover of live music\, and a proud Jersey girl.
URL:https://njplanning.org/event/promoting-digitally-marketing-secrets-for-a-busy-main-street/
LOCATION:Bank (on Mattison)\, 649 Mattison Avenue\, Asbury Park\, NJ\, 07712\, United States
CATEGORIES:Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20140723T090000
DTEND;TZID=America/New_York:20140723T160000
DTSTAMP:20260513T025050
CREATED:20140710T083406Z
LAST-MODIFIED:20140820T202544Z
UID:10001297-1406106000-1406131200@njplanning.org
SUMMARY:Designing Downtown: Using the Economics of Place to Guide Design
DESCRIPTION:APA-NJ Members received a 10% discount by clicking here.  \n\nFeaturing nationally-acclaimed Kennedy Lawson Smith of The C.L.U.E. Group\n  \n(Here is her bio.)  \nHeld the restored Ashley McCormick Center in Bridgeton – NJ’s largest historic district – and a Main Street New Jersey community since 1991.  \nDuring this day-long workshop\, nationally and internationally-renowned Kennedy Smith will take you through the relationship between successful “places”\, best practices for economic analysis\, and making the most of historic assets. \nAPA 5.0 CM Credits Pending  \nAgenda \n8:30am – 9:15am — Registration and Networking9:15am – 9:30am — Welcome & Overview9:30am – 11:30am — The Economics of Place \nKennedy will teach participants about how to leverage their traditional downtowns\, their character\, their buildings into a more sustainable model for the current and coming economic climate.  This section will include cutting edge approaches to using rehabilitation financing tools and other approaches to bringing investment into downtown districts.   Kennedy will answer the following questions: \n\nWhat does “the economics of place” mean\, anyway?\nWhat does “economic growth” mean now?\nHow are retail markets changing\, and what does that mean for downtowns?\nWhy doesn’t the old market analysis methodology work anymore?\nWhat new tools are communities using?\n\n11:30pm – 1:00pm — Lunch on your own\, Networking\, & Exploring Dowtown Bridgeton \n\nBridgeton has NJ’s largest historic district and a rich tapestry of commercial\, residential and mixed use buildings representing centuries of architectural history. Take some time to look around at the assets\, challenges\, and change\, both positive and negative\, affecting this downtown\, grabbing a local lunch to eat along the Cohansey River or in their beautiful pocket park\, both close by to the workshop site.\n\n1:00pm – 3:15pm — Economic Development Scenarios for Historic Places: Interactive Case Studies\nIn the afternoon\, we will use examples from some of Kennedy’s most challenging recent assignments to explore solutions and brainstorm strategies for preserving and reusing historic commercial places. The following case studies will be used and applied to NJ-based downtown scenarios: \n\n200 medieval Transylvanian churches\nHigh-value Pacific Ocean viewsheds\nA historic Civil War battlefield\n\n3:15pm – 4:00pm — Barriers to Economic Development in Your “Place” \nThis session will allow participants to hone in on their local barriers to economic development in their communities and to use the strategic approaches and focused tactics and resources learned about earlier in the day to begin to develop solutions to those local barriers. \n 
URL:https://njplanning.org/event/designing-downtown-using-the-economics-of-place-to-guide-design-cmpending/
LOCATION:Bridgeton\, 42 East Commerce Street\, Bridgeton\, NJ\, 08302\, United States
CATEGORIES:APA-NJ Event,Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20140430T090000
DTEND;TZID=America/New_York:20140430T160000
DTSTAMP:20260513T025050
CREATED:20140224T150915Z
LAST-MODIFIED:20140224T151159Z
UID:10001260-1398848400-1398873600@njplanning.org
SUMMARY:Digital Downtown 2014: Moving Partners\, Customers & Stakeholders to Action
DESCRIPTION:CLICK HERE TO REGISTER – APA-NJ MEMBERS RECEIVE A 10% DISCOUNT\n\nHosted at the world-class South Orange Performing Arts Center(SOPAC) in  South Orange Village Center – a Main Street New Jersey community since 1991.  \nThis fun and fast-paced workshop will help you raise your game for using the tools of the digital trade to your organization’s\, businesses’ or personal professional advantage. \nAPA 3.75 CM Credits Pending  \nAgenda \n9:15am – 9:30am — Welcome & Overview \n9:30am – 10:00am — Introduction & Be Your Own (Digital) Guru \n\nSurvey results discussed  \nExpectations of the day\nClimbing the Engagement Ladder\n\n10:00am – 11:00am — Learn the Digital RealmDigital Communication Strategy \n\nFundamentals and framework for thinking\nGroundwork for tactics\n\nYour Digital Footprint and the Social Landscape \n\nUse relevant downtown groups\nWalk-through of platforms: YouTube\, FB\, Twitter – (others on demand: Pinterest\, Instagram\, LinkedIn)\nCase studies + Q/A\n\n11a-12:30pm — Be Human: Keeping it Real on Digital \nWhat should we say on social? \n\nDay-to-day content and conversations\nCreate your social ‘diet’\nExternal sources of inspiration\nManaging social interns\n\nSocial Website Strategy: It’s more than an Icon \n\nDon’t be a hostage to a developer\nBasics of an effective site\nSocial relationship to website\n\n12:30pm-1:45pm — Lunch (two options) \n\nOption 1: Mobile Tour of South Orange Village Center with lunch included (free!)\nOption 2: Lunch on your own in South Orange Village Center\n\n1:45pm – 2:45pm — Be Creative: Marketing \n8 Advanced Marketing Tactics \n\nCover strong marketing and content ideas\nQuestion/Answer creating tactics for individuals\n\n2:45pm – 4:00pm — Use Data \nDoes it even matter? ROI of Digital \n\nProcess for looking at our data\nRelation of social activity to web\nSetting goals for social\nWhat to measure and what not to\n\nGoogle Analytics for Digital Marketing \n\nFinding and using Data\nUnderstanding Analytics basics\nScheduling dashboards\n\nWhat now? \n\nNext steps planning
URL:https://njplanning.org/event/digital-downtown-2014-moving-partners-customers-stakeholders-to-action/
LOCATION:South Orange Performing Arts Center\, 1 SOPAC Way\, South Orange\, NJ\, 07079\, United States
CATEGORIES:APA-NJ Event,Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20140129T083000
DTEND;TZID=America/New_York:20140129T113000
DTSTAMP:20260513T025050
CREATED:20131219T221905Z
LAST-MODIFIED:20140107T142252Z
UID:10001236-1390984200-1390995000@njplanning.org
SUMMARY:Grow Your Business - Maximizing your Money and Time
DESCRIPTION:The Silver Lining Action Plan (SLAP) for Businesses\n \nA three-hour intensive workshop teaching how to focus your scarce time and money to maximize your business success! Designed for current and future business owners and operators\, entreprenuers\, and non-profit entities. \nClick here to learn more and register at the APA-NJ discounted rate.
URL:https://njplanning.org/event/grow-your-business-maximizing-your-money-and-time-the-silver-lining-action-plan-slap-for-businesses/
LOCATION:Eagle Theater\, 208 Vine Street \, Hammonton\, NJ\, 08037\, United States
CATEGORIES:Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20130924T090000
DTEND;TZID=America/New_York:20130924T150000
DTSTAMP:20260513T025050
CREATED:20130726T142231Z
LAST-MODIFIED:20130726T163604Z
UID:10001182-1380013200-1380034800@njplanning.org
SUMMARY:21st Century Economic Development: Creating & Promoting Local & Regional Destinations (CM | 4.0 Pending)
DESCRIPTION:
URL:https://njplanning.org/event/21st-century-economic-development-creating-promoting-local-regional-destinations-cm-4-0-pending/
LOCATION:Atlantic City Convention Center\, One Convention Boulevard\, Atlantic City\, NJ\, 08401\, United States
CATEGORIES:APA-NJ Event,Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20130724T083000
DTEND;TZID=America/New_York:20130724T153000
DTSTAMP:20260513T025050
CREATED:20130701T163707Z
LAST-MODIFIED:20130708T164111Z
UID:10001051-1374654600-1374679800@njplanning.org
SUMMARY:Where Feet Meet the Street: Innovative Public/Private Placemaking Projects (CM | 4.75 Pending)
DESCRIPTION:
URL:https://njplanning.org/event/where-feet-meet-the-street-innovative-publicprivate-placemaking-projects-cm-4-75-pending/
LOCATION:Montclair Library\, 50 South Fullerton Avenue\, Montclair\, NJ 07042\, NJ\, 07042\, United States
CATEGORIES:APA-NJ Event,Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20130612T083000
DTEND;TZID=America/New_York:20130612T151500
DTSTAMP:20260513T025050
CREATED:20130520T023218Z
LAST-MODIFIED:20130520T023233Z
UID:10001173-1371025800-1371050100@njplanning.org
SUMMARY:Connecting Commercial Real Estate to Business Mix: Pro-Active Prospecting for Today’s Economy (CM | 3.5)
DESCRIPTION:
URL:https://njplanning.org/event/connecting-commercial-real-estate-to-business-mix-pro-active-prospecting-for-todays-economy-cm-3-5/
LOCATION:Rialto Theater\, 200 East Broad Street\, Westfield\, NJ\, 07090\, United States
CATEGORIES:APA-NJ Event,Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20130220T093000
DTEND;TZID=America/New_York:20130220T160000
DTSTAMP:20260513T025050
CREATED:20130211T164456Z
LAST-MODIFIED:20130211T164519Z
UID:10001133-1361352600-1361376000@njplanning.org
SUMMARY:Digital Downtown:  Tech Saavy Ways to Move People to Action (CM | Pending)
DESCRIPTION:
URL:https://njplanning.org/event/digital-downtown-tech-saavy-ways-to-move-people-to-action-cm-pending/
LOCATION:Eagle Theater\, 208 Vine Street\, Hammonton\, NJ 08037\, NJ\, 08037\, United States
CATEGORIES:APA-NJ Event,Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20121016T084500
DTEND;TZID=America/New_York:20121016T150059
DTSTAMP:20260513T025050
CREATED:20120831T134613Z
LAST-MODIFIED:20120831T134731Z
UID:10001090-1350377100-1350399659@njplanning.org
SUMMARY:Destination Meadowlands: Creating and Branding Local & Regional Destinations (CM | 3.25)
DESCRIPTION:
URL:https://njplanning.org/event/destination-meadowlands-creating-and-branding-local-regional-destinations-cm-3-25/
LOCATION:Meadowlands Environment Center\, 2 De Korte Park \, Lyndhurst\, NJ\, 07071\, United States
CATEGORIES:APA-NJ Event,Events
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120725
DTEND;VALUE=DATE:20120726
DTSTAMP:20260513T025050
CREATED:20120710T160537Z
LAST-MODIFIED:20120710T162114Z
UID:10001070-1343174400-1343260799@njplanning.org
SUMMARY:Designing Downtown NOW: Real Tactics and Tools to Enhance Your Businesses and Districts (CM | 3.75)
DESCRIPTION:APA Member Discount Code (10% off):  APA-NJDRMI2012 \nCLICK HERE TO REGISTER NOW \n\nAt the 2012 National Main Street Conference in Baltimore\, one of the highest-rated sessions that was so completely overfilled they had to literally bar the doors was Give your District New Life in Two Days for Less than $2\,000. \nWell\, we’ve taken that session and its presenters and expanded it for New Jersey in New Jersey at the upcoming DRMI in Atlantic City on July 25. \nThe APA-NJ is a key promotional partner for the event and as such 3.75 AICP CM Credits are offered for full day attendance. \nAgain\, this DRMI is all about making change happen NOW(!) as in over the next 3-12 months\, not making plans to do things later. It’s about doing things that may need some coordination and effort\, but not a ton of money. It’s about tangible and the visible changes for both your storefronts and merchandising and the district itself. You and your firma and organizations should receive a lot of great take-away’s from the entire day (including lunch)\, but any business and property owners you engage with should absolutely come for the morning session to walk out with actionable\, effective and affordable ideas for improving their storefronts\, inside and out! \nAnd since it’s in Atlantic City\, you always have the option to “Do AC” either the evening before or after or both\, depending on how you want to approach things. We hope to have a hotel deal through MSAC out to you shortly…stay tuned for that! Please share this with your organizations\, stakeholders and partners. We look forward to seeing you all there!
URL:https://njplanning.org/event/designing-downtown-now-real-tactics-and-tools-to-enhance-your-businesses-and-districts-cm-3-75/
LOCATION:Atlantic City Convention Center\, One Convention Boulevard\, Atlantic City\, NJ\, 08401\, United States
CATEGORIES:APA-NJ Event,Events
END:VEVENT
END:VCALENDAR